Meg Knowles is an Assistant Professor of Media Production in the Communication Department at Buffalo State College, specializing in Documentary Film.

(See my biography page for more information).


Publications:
Representations of Gender in the “Get a Mac” Ad Campaign

This paper undertakes a media analysis of Apple's "Get a Mac" commercials and the way they represent gender.

Article: Print

$US10.00

Article: Electronic

$US5.00
The Computer is Human: A Media Analysis of the “Get a Mac” Campaign

Computer technology is invested with human characteristics and personalities in this analysis Apple's recent (2006-10) "Get a Mac" advertising campaign.

Article: Print

$US10.00

Article: Electronic

$US5.00